A Perspective on What ‘Drinking the Kool-Aid’ Means in Credit Unions

 After reading Frank Diekmann’s March 17 opinion piece, “A Proposal That Could Drive Credit Unions to Drink,” I found myself reflecting on what exactly “drinking the Kool-Aid” means to me as a credit union DE – development educator – one among the many who are regularly tagged with the label.

When I reflect on the phrase “drinking the Kool-Aid,” my mind wanders back to my high school days of the 1970s and the events surrounding the Viet Nam war. At that time, those who protested the war were oftentimes confronted with another phrase, “America: Love It or Leave It.” 

Back then, motivating a change in thinking was for so many akin to a religion, a belief that by shaping public opinion and beliefs, those protesting the war could bring about an end to hostilities in Viet Nam. Tactics such as challenging the status quo, making your voice heard, questioning the government’s motives for war, and engaging in spirited debates and political conversations were all intent on fueling a discourse designed to make everyone stop and think, and ultimately shape public opinion. 

It didn’t really matter how extreme or upsetting the conversation became at times, since its purpose was to act as a catalyst to open minds and introduce new ideas and new ways of doing things.

No Middle Ground

Naturally, those who supported the war and its efforts to prevent communism as we were told, regularly clashed with the protesters and their ideology. Their directive to protesters: you either love America or get out. There was no room to question the administration and its commitment to fighting communism in Southeast Asia. There was no middle ground for debate. It was all black and white. You were either with them or seen as against them. 

Remember Archie Bunker and his numerous quarrels with his son-in-law, Michael Stivik about the war? All in the Family offers quite a reliable peek into what it was like.

Blind Fidelity vs Loyal Affection

Back in the day and in my mind, embracing America – blindly at face value – did and still does not reflect a love of America. Supporting whatever you are spoon fed or pledging faithful allegiance without critical thinking and questioning, does not reflect loyal affection for it. Back then, I considered those who embraced America at face value as the ones who were “drinking the Kool Aid.” 

It was as if they were in a cult, blindly adhering to whatever dictates they received from those in leadership.

In retrospect, we now see how the influence of the protests alongside news footage of American warriors returning home in body bags did eventually change public opinion and bring an end to the hostilities. Unfortunately, the debate also fueled a distasteful public perception of the military causing many to refuse to show the respect rightly due to those warriors who made it home alive. Hopefully we’ve all learned a lesson from this, one we’ll never witness again.

Who is Drinking the Kool Aid?

Fast forward to today’s credit union system and the label – drinking the Kool Aid. As we’ve already noted, it’s readily applied to DEs. However, might it also apply to others instead? 

Drinking the Kool Aid is already said to be the case for those who espouse the values and principles of the cooperative business model and are willing to buck the system at times in order to help and improve the industry, no matter how challenging the conversation might be deemed, or how controversial it might appear to be in a quest to prod open the minds of colleagues and friends to new ideas.

On the other hand, drinking the Kool Aid might also be applied to those who are compliant and complacent in accepting the status quo, not wishing to rock the boat, blindly adhering to the expectations and behavior of industry leaders and colleagues intent on remaining “politically correct” within the system.

So, who are those actually drinking the Kool Aid? I guess it comes down to which flavor you prefer. 

International Credit Union Day—How Will You Be Celebrating?

Back on Saturday, October 2, 2010, I published a blog post on this site featuring 12 simple ways to mark your observance of International Credit Union Day. Three years later, it goes without saying that all 12 ideas continue to hold value for any credit union searching for that special way to call attention to their distinguished heritage.

So once again, here are my 12 ideas for making October 17th, this year’s International Credit Union Day, a memorable occasion for your staff, your volunteers, your members, and really, your entire community!


I.      Make your members feel like owners. Host an Owners’ Day Party.

II.     Review and closely examine the definition of a cooperative. Understand the meaning of the business model it describes. Ask yourself what makes your organization a co-op?

III.    Have a meeting with staff to identify the Seven Cooperative Principles and evaluate how your organization embraces each one. Are they posted publicly for all to see?

IV.    Invite the local business reporter to the credit union to meet and greet the staff and your members. This is a great way to help the reporter develop a deeper understanding and appreciation for credit unions and the cooperative difference.

V.      Participate in other International Credit Union Day activities sponsored by your local League, CUNA and WOCCU.

VI.     Develop special messaging to your members talking about co-ops, the cooperative difference, and what co-ops stand for in the community. Display the messages in your lobby, in electronic statements, in your mobile banking application, on your credit union’s website, and on your social media channels like Facebook and Twitter.

VII.    Sponsor an art competition for youngsters of the credit union asking them to draw a picture of a cooperative. Publicly post the images in your lobby and your website. Offer awards to the best drawings.

VIII.   Leverage your relationships at the local chamber of commerce or rotary club to serve as a presenter during the month of October to talk about the cooperative business model and the values and principles on which it is built. As part of this community education effort, talk about your credit union as one of the many organizations built on that model. (If you missed the chance to do it this year, get your name on the list for next October!)

IX.    Sponsor an essay contest in collaboration with the local high school. Offer a grand prize of $1,000. Make the essay topic: How cooperatives and their distinct business model deliver better value to the American consumer.

X.     Host an open house of your credit union. Roll out the red carpet and invite folks from the community to stop in and have a coffee, have a donut and find out what a credit union is all about. Include a local radio station to broadcast LIVE from the credit union branch to further attract public participation in the open house. And don’t forget to invite the public to bring along cans of food for donation to the local food bank!

XI.    Cooperate with other co-ops in your community to create an organized referral effort where each cooperative helps to promote awareness of one another.

XII.   Organize a community day where the staff of your credit union goes into the community to help low-income and underserved families do repair work, painting and cleaning on their homes. Invite your members to join with staff, shoulder-to-shoulder in providing these services on Community Day as a way to mark National Cooperative Month—People Helping People.

The Credit Union Difference—One of Principles, Not Profits

Back in mid-March, the Credit Union Times carried a front page story on Chip Filson and his petition for NCUA board members to be motivated by the unique contributions and needs of a cooperative business.

The article included comments from several credit union executives, two of which struck a chord with me. One was Randy Karnes, CEO of CU Answers, who said Congress didn’t create the credit union charter because the nation needed “nice banks.” He pointed to the cooperative principles as the defining element which makes the structure of credit unions different from banks.

Henry Meier, associate general counsel for the Credit Union Association of New York was the second. Henry suggested that those advocating for the cooperative structure to play a larger role in the credit union industry seem to be promoting it for its own sake.

Hearing the comments of both executives took me back down memory lane into the corporate credit union environment. There, as I rubbed elbows with right-brainers and left brainers alike, I began to realize more and more how important it was to find a course of harmony between the cooperative principles and the principles of asset/liability management, if a credit union was to be truly faithful to its “soul” purpose.